Strategic Marketing Management: Cases and Applications - Softcover

Cravens, David W.; Lamb, Prof C.

9780256033717: Strategic Marketing Management: Cases and Applications
Softcover
ISBN 10: 0256033714 ISBN 13: 9780256033717
Publisher: Richard D. Irwin, 1986
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  • PublisherRichard D. Irwin
  • Publication date1986
  • ISBN 10 0256033714
  • ISBN 13 9780256033717
  • BindingPaperback
  • Edition number2
  • Number of pages832
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9780256029369: Title: Strategic marketing cases and applications The Irw

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ISBN 10:  0256029369 ISBN 13:  9780256029369
Publisher: R.D. Irwin, 1983
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David W. Cravens, Charles Lamb
Published by Richard D. Irwin (1986)
ISBN 10: 0256033714 ISBN 13: 9780256033717
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