Review:
'The gold standard of political writing. If you want to know what really happened in the 2010 General Election, look no further. This is the first draft of history, fresh and authoritative. ... our first TV debates, the election that never was in 2007, the whole drama is explained with wit and authority.' --Gary Gibbon, Channel 4 Political Editor
'As lively as the best journalism, and as rigorous as the best academic treatise, the ... series fully deserve their reputation as the best books on national elections anywhere in the world. In order to unravel the full story of the 2010 election and its extraordinary aftermath, Dennis Kavanagh and Philip Cowley have talked at length to insiders at the heart of each party's campaign - and it shows: the result is a book that fully maintains the dazzling standards set over half a century by the incomparable David Butler.' --Peter Kellner, YouGov.
'The General Election series of books has become an institution. Dennis Kavanagh is one of the wisest minds patrolling the borders of academic politics and contemporary history and Philip Cowley is a brilliant choice to join him in maintaining the series. He is one of the sharpest chroniclers of Westminster politics: I admire his independence of judgement and willingness to puncture bubbles of media myth about the way that Parliament and Government works.' --John Rentoul, Independent.
'The 2010 election was like no other. There is still much to learn about what happened during the campaign and Cowley and Kavanagh lay out all the facts in clear, comprehensible detail. Access to sources at the very top of the political party's ensures this book is essential reading if you want to know what really went on behind the scenes.' --- Andrew Hawkins, ComRes.
'both the best insider account and best analysis.' - --Peter Riddell, Times
'The 2010 election was like no other. There is still much to learn about what happened during the campaign and Cowley and Kavanagh lay out all the facts in clear, comprehensible detail. Access to sources at the very top of the political party's ensures this book is essential reading if you want to know what really went on behind the scenes.' --- Andrew Hawkins, ComRes.
'both the best insider account and best analysis.' --- Peter Riddell, Times
Book Description:
The definitive guide to the British General Election
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