Evolution of Innovation Management: Trends in an International Context - Hardcover

Hardcover

ISBN 10: 0230368964 ISBN 13: 9780230368965

Publisher: Palgrave Macmillan, 2013

Synopsis

Innovation is a key driver for performance and growth in business. It provides a strong competitive advantage and is one of the best ways to speed up the rate of change and adaptation to the global environment. Concurrently, the topic of
innovation is also gaining increased visibility and interest among academic communities worldwide.
 
However, some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and
managing the innovation process, especially from an international perspective. Even if these processes are taking place in very different industries, there are many parallels in successfully managing them.
 
This volume explores these new routes and assesses their value both for markets and companies. More specifically, the book is organized around three themes:

· Innovation Strategies
· Innovation Management Tools
· International Perspectives

About this title

Book Description:

A summary from internationally well-known academics, which uses new approaches and solutions to tackle innovations in an international context

About the Author:

Alexander Brem is Professor of Idea and Innovation Management at the University of Erlangen–Nuremberg, where he received his PhD in 2007. Moreover, he is the founder and partner of VEND consulting GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is author of several journal
articles and books, as well as reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management.

Éric Viardot is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. He has a doctorate in management. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and
Bain & C° in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is an active consultant and trainer and has worked with several major multinational corporations.

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2013
• ISBN 10: 0230368964
• ISBN 13: 9780230368965
• Binding: Hardcover
• Number of pages: 379
• Editor: Brem A., Viardot E.