Media and Male Identity: The Making and Remaking of Men - Hardcover

Macnamara, J.

Hardcover

ISBN 10: 023000167X ISBN 13: 9780230001671

Publisher: Palgrave Macmillan, 2006

Synopsis

Media and Male Identity This book presents a landmark in-depth study of how mass media contributes to the making and remaking of male identity. It concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, are potentially devastating and that the longer-term and wider social implications will also be costly. Full description

About this title

Synopsis:

Mass media portrayals of women have been identified as influential in shaping their self-image and self-esteem, as well as men's and societies' views of women. Comparatively few studies have examined mass media portrayals of men and male identity, and gender studies have often assumed these to be unproblematic. But, in a post-industrial era of economic, technological and social change, research shows mass media are projecting and propagating new images of male identity from Atlas Syndrome workaholics and 'deadbeat dads' to 'metrosexuals' and men with 'a feminine side', with potentially significant social implications. This book presents a landmark in-depth study of how mass media contribute to the making and remaking of male identity.

About the Author:

JIM R. MACNAMARA is Adjunct Professor in Public Communication at the University of Technology, Sydney, Australia, and is a regular lecturer and speaker on mass media and communication. He has spent more than 25 years working in and with mass media.

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2006
• ISBN 10: 023000167X
• ISBN 13: 9780230001671
• Binding: Hardcover
• Number of pages: 244