Changing Minds or Changing Channels?: Partisan News in an Age of Choice (Chicago Studies in American Politics) - Softcover

9780226047300: Changing Minds or Changing Channels?: Partisan News in an Age of Choice (Chicago Studies in American Politics)
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We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores.

Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television.

Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.


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Review:
"Kevin Arceneaux and Martin Johnson debunk conventional wisdom concerning the divisive effects of cable programming by showing that the availability of consumer choice dampens the effects of exposure to partisan news sources on a variety of beliefs and attitudes. "Changing Minds or Changing Channels?" will have a significant impact on research in American politics and political communication for years to come."
--Shanto Iyengar, Stanford University

""Changing Minds or Changing Channels? "is among the clearest and most lucidly presented political science texts I have read. It will be of great interest to scholars and readers outside academia, all of whom will learn something new and valuable from Kevin Arceneaux and Martin Johnson's compelling argument that the active choices of the audience strongly affect the impact of partisan media."--Tim Groeling, University of California, Los Angeles

"There has been increasing partisan divergence among the public across a full array of policy issues. This divergence has followed ideological polarization at the elite level since the 1970s, and it is the motivation for Arceneaux and Johnson's excellent book. . . . The most important and compelling finding is the extent to which it is the attitudes of entertainment seekers that are most influenced by partisan talk show news."--Robert Y. Shapiro"Political Science Quarterly" (09/16/2014)

Kevin Arceneaux and Martin Johnson debunk conventional wisdom concerning the divisive effects of cable programming by showing that the availability of consumer choice dampens the effects of exposure to partisan news sources on a variety of beliefs and attitudes. "Changing Minds or Changing Channels?" will have a significant impact on research in American politics and political communication for years to come.
--Shanto Iyengar, Stanford University"

"Changing Minds or Changing Channels? "is among the clearest and most lucidly presented political science texts I have read. It will be of great interest to scholars and readers outside academia, all of whom will learn something new and valuable from Kevin Arceneaux and Martin Johnson s compelling argument that the active choices of the audience strongly affect the impact of partisan media. --Tim Groeling, University of California, Los Angeles"

There has been increasing partisan divergence among the public across a full array of policy issues. This divergence has followed ideological polarization at the elite level since the 1970s, and it is the motivation for Arceneaux and Johnson s excellent book. . . . The most important and compelling finding is the extent to which it is the attitudes of entertainment seekers that are most influenced by partisan talk show news. --Robert Y. Shapiro"Political Science Quarterly" (09/16/2014)"
About the Author:
Kevin Arceneaux is associate professor of political science and an affiliate of the Institute for Public Affairs at Temple University. Martin Johnson is associate professor in the Department of Political Science and directs the Media and Communication Research Lab at the University of California, Riverside.

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