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Book Description Paperback. Condition: new. Paperback. One of Britain's defining contributions to the modern world, Free Trade united civil society and commerce and gave birth to consumer power. In this book, Frank Trentmann shows how the doctrine of Free Trade contributed to the growth of a democratic culture in Britain - and how it fell apart. Far from the cold economic doctrine of today, in an earlier battle over globalization Free Trade was a passionately held ideal, central to public life andnational identity. Free Trade inspired popular entertainment and advertising, in seaside resorts, shows, and shopping streets. It mobilized an alliance of elites and the people, businessmen andworking-class women, imperialists and internationalists. Free Trade Nation follows the creation of this culture in nineteenth-century Britain, and its subsequent unravelling in the First World War and the depression of the 1930s, when consumers and internationalists, labour and business now attacked it for sacrificing international stability and domestic welfare at the temple of cheapness. These successful attacks marked the end of a defining chapter in history.The popular culture of Free Tradewas never to return. For anyone interested in the current problem of globalization, this book offers a vivid and thought-provoking perspective on the success and failure of FreeTrade. For champions of trade liberalization, it is a reminder that culture, ethics and popular communication matter just as much as sound economics. Believers in Fair Trade, by contrast, will be surprised to learn that in the past it was Free Trade, not Fair Trade, that was seen to stand for values such as democracy, justice, and peace. This book tells the story of Free Trade in modern Britain, its contribution to the development of Britain's democratic culture, and its unravelling in the wake of the First World War. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780199567324
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780199567324