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In Digital Darwinism, Schwartz identifies seven strategies that will separate the winners from the losers. These include building a brand that stands for solving something, elastic pricing, affiliate partnerships and integrating digital commerce with every aspect of business. Schwartz buttresses his arguments with analysis of dozens of companies already competing on the Internet, including Yahoo!, Peapod, Priceline, E*Trade, Dell Computer and Recreational Equipment, Inc. Schwartz views these early years of the Web as largely "irrational," but anticipates a general rationalisation. He writes: "As each successive generation of Web commerce passes, there will be more rational companies and fewer irrational ones, more fit business models and fewer unfit ones. In the future, there may be no such thing as an Internet company. The Internet is becoming so important that all companies will eventually become Internet companies."
Like his previous book, Webonomics, Digital Darwinism is succinct and easy to read. His analysis of the current state of Internet start-ups, their stock prices and their probable fate is provocative, especially when viewed from a Darwinian perspective. For managers, investors and anyone interested in Internet commerce. Recommended. --Harry C. Edwards, Amazon.com
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Book Description Soft cover. Condition: New. 1st Edition. Penguin Books Ltd, 1999 paperback, absolute minor shelfwear but this is A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour despatch. If not pictured in this listing, a scan of the actual book is available on request. Seller Inventory # abc539