The Creative Priority: Driving Innovative Business in the Real World: Putting Innovation to Work in Your Business (Penguin business) - Softcover
The hottest business innovation book of the year" THE SUNDAY TIMES How does your company define creativity? Or does creativity define your company? In this remarkable book, Jerry Hirshberg - founder and president of Nissan Design International - distils his experience as a leader of the world's centre of innovative car design and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity as a vital component in business, Hirshberg shows how creativity can become the fundamental organizing principle of business.
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Review:
"This is a terrific book! Jerry Hirshberg demystifies creativity with eleven practical strategies for making creativity central to any endeavor, from running a business to facing life's challenges. The book is infused with candid humor, clear thinking, and a mind-set nothing short of revolutionary." -- Betty Edward, author of "Drawing on the Right Side of the Brain""If you're a manager, you must read this book." -- "Wired""Do yourself a favor: go out and buy a copy of "The Creative Priority" by Jerry Hirshberg. Read through it once, and then go back and read it again. The strategies are both fascinating and immensely practical for those who work in idea-intensive environments--and who doesn't these days?" -- "Inc.""Fresh, clear practical, steps for moving from the drawing room to the boardroom. A landmark book on creativity that is itself creative." -- Max DePree, author of "Leadership Is an Art"
Synopsis:
How does you company define creativity? Or does creativity define your company? In this book, Jerry Hirschberg - founder and president of Nissan Design International - distills his experience as a leader of the world's centre of innovative car design and reveals his strategy for designing an organization around creativity. Rather than championing the traditional treatment of creativity and a vital component in business, Hirschberg shows how creativity can become the fundamental organizing principle of business.
"About this title" may belong to another edition of this title.
- PublisherPenguin
- Publication date1999
- ISBN 10 0140261745
- ISBN 13 9780140261745
- BindingPaperback
- Number of pages288
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Book Description Paperback. Condition: Very Good. The Creative Priority: Putting Innovation to Work in Your Business (Penguin business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780140261745
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780140261745
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780140261745. Seller Inventory # 9104385
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