Strategic Industrial Marketing - Softcover
This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given to innovation strategies, ethics, negotiation, marketing research, consumerism, environmentalism, product design strategies and strategic alliances.
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- PublisherPrentice Hall
- Publication date1985
- ISBN 10 0138513953
- ISBN 13 9780138513955
- BindingPaperback
- Number of pages350
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Strategic Industrial Marketing
Published by
Prentice Hall
(1985)
ISBN 10: 0138513953
ISBN 13: 9780138513955
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005133372
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Book Description Paperback. Condition: Very Good. Strategic Industrial Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780138513955
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Strategic Industrial Marketing
Published by
Prentice Hall
(1985)
ISBN 10: 0138513953
ISBN 13: 9780138513955
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paperback
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Book Description paperback. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0006636183
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780138513955
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Strategic Industrial Marketing
Published by
Prentice Hall
(1985)
ISBN 10: 0138513953
ISBN 13: 9780138513955
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-073-00949
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Strategic Industrial Marketing
Published by
Prentice Hall
(1985)
ISBN 10: 0138513953
ISBN 13: 9780138513955
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Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0138513953. Seller Inventory # 9819909
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