Public Relations Practices: Managerial Case Studies and Problems - Softcover
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2002
- ISBN 10 0136138039
- ISBN 13 9780136138037
- BindingPaperback
- Edition number6
- Number of pages418
- Rating
Buy New
Learn more about this copy
£ 23.97
Shipping:
£ 3.49
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Public Relations Practices: Managerial Case Studies and Problems
Published by
Prentice Hall, Lebanon, Indiana, U.S.A.
(2002)
ISBN 10: 0136138039
ISBN 13: 9780136138037
New
Trade Paperback
Quantity: 1
Seller:
Rating
Book Description Trade Paperback. Condition: New. New, No remainder marks, minor shelf wear, No surprises. Same day Shipping. Book. Seller Inventory # Ex1018
Buy New
£ 23.97
Convert currency