A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations—involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Book Description Prentice Hall, 2002. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0136138039
Book Description Prentice Hall, 2002. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0136138039
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 18903
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0136138039
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801361380371.0
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110136138039
Book Description Prentice Hall, Lebanon, Indiana, U.S.A., 2002. Trade Paperback. Book Condition: New. New, No remainder marks, minor shelf wear, No surprises. Same day Shipping. Bookseller Inventory # Ex1018
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136138039 New Condition. Bookseller Inventory # NEW4.0056181