Business Communication Essentials: United States Edition - Softcover

Bovee, Courtland L.; Thill, John V.

Softcover

ISBN 10: 0136084419 ISBN 13: 9780136084419

Publisher: Pearson, 2008

Synopsis

For Business Communication courses in any curriculum.

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job.  Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment.  Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.

 

Accompanied bymybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today’s business landscape.  Professors can ASSESS their students’ English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace. 

 

About this edition

• Publisher: Pearson
• Publication date: 2008
• ISBN 10: 0136084419
• ISBN 13: 9780136084419
• Binding: Paperback
• Edition number: 4
• Number of pages: 528