Critical Thinking in Consumer Behavior: Cases and Experiential Exercises - Softcover
Designed to be used alone or packaged WITH ANY core texts in consumer behavior.
This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
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- PublisherPearson
- Publication date2009
- ISBN 10 0136027164
- ISBN 13 9780136027164
- BindingPaperback
- Edition number2
- Number of pages192
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition) by Graham, Judy F. [Paperback ]
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
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(2009)
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
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