Planning Media: Strategy and Imagination - Hardcover

Donnelly, William J.

9780135678350: Planning Media: Strategy and Imagination

Hardcover

ISBN 10: 0135678358 ISBN 13: 9780135678350

Publisher: Prentice Hall, 1996

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For courses in Media Planning and Advertising Media.

Very contemporary in its perspective, this text not only explains and illustrates tools of the trade, but also explains the “why” and “how” while demonstrating the creative mind at work.

"synopsis" may belong to another edition of this title.

Synopsis:

This text illustrates tools of the trade in the media and explains the "why" and "how" while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed.

"About this title" may belong to another edition of this title.

PublisherPrentice Hall
Publication date1996
ISBN 10 0135678358
ISBN 13 9780135678350
BindingHardcover
Number of pages350

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Planning Media: Strategy and Imagination

Donnelly, William J.

Published by Prentice Hall (1995)

ISBN 10: 0135678358 ISBN 13: 9780135678350

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Planning Media: Strategy and Imagination

Donnelly, William J.

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ISBN 10: 0135678358 ISBN 13: 9780135678350

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Planning Media: Strategy and Imagination

Donnelly, William J.

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ISBN 10: 0135678358 ISBN 13: 9780135678350

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Planning Media: Strategy and Imagination

Donnelly, William J.

Published by Prentice Hall (1995)

ISBN 10: 0135678358 ISBN 13: 9780135678350

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Planning Media: Strategy and Imagination

Donnelly, William J.

Published by Prentice Hall (1995)

ISBN 10: 0135678358 ISBN 13: 9780135678350

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Planning Media: Strategy and Imagination

Donnelly, William J.

Published by Prentice Hall (1995)

ISBN 10: 0135678358 ISBN 13: 9780135678350

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Planning Media: Strategy and Imagination

William J. Donnelly

Published by Prentice Hall (1995)

ISBN 10: 0135678358 ISBN 13: 9780135678350

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