This work focuses on effective practices that the author has used with companies to increase new product success. This second edition has been updated to include information on how to manage new products through economic cycles and on the power of new products to increase shareholder wealth.
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Book Description Prentice Hall Trade. Book Condition: New. This copy issued by Book-Ends; grey dust-jacket with a ding to the front hinge. Hardcover w / dustjacket. NEW. copy in nearly fine dj. DJ is nearly fine. Stored in sealed plastic protection. No pricing stickers. No remainder mark. No price clip. No previous owner's markings. In the event of a problem, we guarantee full refund. 1992. Hardcover w / dustjacket. Bookseller Inventory # 900071
Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0135446694
Book Description Prentice Hall Trade, 1992. Hardcover. Book Condition: New. book. Bookseller Inventory # 0135446694
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801354466901.0