Marketing: An Introduction

4.5 avg rating
( 4 ratings by GoodReads )
9780135094860: Marketing: An Introduction

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition


Armstrong, Gary; Kotler, Philip
Published by Prentice Hal, Paperback(2010) (2010)
ISBN 10: 0135094860 ISBN 13: 9780135094860
New PAPERBACK Quantity Available: 1
International Edition
Easy Textbook
(Kuala Lumpur, Malaysia)

Book Description Prentice Hal, Paperback(2010), 2010. PAPERBACK. Book Condition: New. 0135094860 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001555

More Information About This Seller | Ask Bookseller a Question

Buy New
Convert Currency

Add to Basket

Shipping: 9.40
From Malaysia to U.S.A.
Destination, Rates & Speeds