Marketing: An Introduction: Global Edition - Softcover
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
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- PublisherPearson Education
- Publication date2010
- ISBN 10 0135094860
- ISBN 13 9780135094860
- BindingPaperback
- Number of pages648
- Rating
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Marketing: An Introduction: Global Edition
Published by
Prentice Hal, Paperback(2010)
(2011)
ISBN 10: 0135094860
ISBN 13: 9780135094860
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Softcover
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