Introduction To Agribusiness Marketing - Hardcover

Seperich, George J.

9780134863825: Introduction To Agribusiness Marketing

Hardcover

ISBN 10: 0134863828 ISBN 13: 9780134863825

Publisher: Pearson, 1994

Designed for courses in agricultural sales and marketing, the text addresses agribusiness, broadly defined to include the input supply industries, agricultural production, commodity processing, food manufacturing and food distribution, which provides employment to approximately 23 percent of the U.S. labor force. The text is clearly presented and accessible to students at the high school level.

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About the Author:

Dr. George J. Seperich is a Professor in the Morrison School of Management and Agribusiness. His academic interests include identifying necessary conditions for agribusiness economic development at the state level, corporate strategy and the development of management, and marketing agribusiness case studies as teaching tools and developing agribusiness as an academic discipline in Mexico. He has authored or co-authored six books and several editions, including, "Introduction to Agribusiness Marketing," "Cases in Agribusiness Management," "Food Science and Technology," and "Managing Power and People."

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