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Imagine: You’re standing in front of an audience and you've just been asked the question you'd been dreading. Or, worse, you've been blindsided with a brutal question you never expected.
What do you do?
Jerry Weissman has spent decades preparing leaders for that moment. Weissman’s In the Line of Fire has established itself as the world’s definitive guide to answering brutally tough questions in public. He completely updated this classic with new examples and case studies, and even more great advice.
Using these examples from business, politics, media, and beyond, Weissman teaches you how to control your entire exchange with a hostile questioner and respond with perfect assurance. You’ll discover how to avoid the defensive, evasive, or contentious answers that ruin credibility—and destroy careers.
Whether you're an executive, entrepreneur, politician, fundraiser, interviewee, teacher—or even a student—you're judged on how you handle these moments. Get this book: handle them brilliantly.
Master the “Martial Art” of answering hostile questions...
Learn to control every element of every public encounter:
* The question
* Your answer
* The questioner
* The audience
* The timing
* And, most important...yourself!
Weissman is author of the global best-selling Presenting to Win: The Art of Telling Your Story; The Power Presenter: Technique, Style, and Strategy; Presentations in Action: 80 Memorable Presentation Lessons from the Masters; and Winning Strategies for Power Presentations (all published by FT Press/Pearson Education).
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