Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall College Div, 1994. Paperback. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0132885980