For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
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Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0131986228 New Condition. Bookseller Inventory # NEW4.0049764
Book Description Prentice Hall, 2007. Paperback. Book Condition: New. Bookseller Inventory # P110131986228
Book Description Prentice Hall, 2007. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0131986228