Integrated Advertising, Promotion, and Marketing Communications - Softcover
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
"synopsis" may belong to another edition of this title.
From the Back Cover:
Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.
- Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
- Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
- The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
- Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
- Instructions and row-by-row help are provided throughout the software.
- Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.
"About this title" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date2003
- ISBN 10 0131229273
- ISBN 13 9780131229273
- BindingPaperback
- Edition number2
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