ActiveBook, Excellence in Business Communication - Softcover

Thill, John V.; Bovee, Courtland L.

4.8

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9780130663696: ActiveBook, Excellence in Business Communication

Softcover

ISBN 10: 0130663697 ISBN 13: 9780130663696

Publisher: Pearson, 2002

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For the introductory Business Communication, Business Writing course in departments of Business, English and Communications.

This text offers students the tools they need to succeed in today's workplace by developing their essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer students a practical strategy for writing and delivering business messages. Abundant sample documents show students how to apply the principles being discussed. This is the only text that offers business communication experience in every chapter through real-world “on-the-job” simulations featuring actual companies and real-world business documents. These simulations provide a unique opportunity for students to apply concepts to real events and to sharpen their business communication problem-solving skills.

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From the Back Cover:

DON'T JUST READ. LEARN!

The activebook™ experience is an interactive, online, digital book that integrates multimedia resources with the textbook to greatly enhance student learning.

THE active book™ EXPERIENCE:

Uses the Web for what it's good at!
An activebook™ experience takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Our Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Our Active Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

Lets students learn the way they learn best!
The activebook™ experience engages students of all learning styles through our online print, audio, and video resources. Students can annotate their activebookT11 experience and customize their view of the book's dynamic resources.

Gives students more for less!
The activebook™ experience gives students multimedia and interactive content, and costs less than traditional textbooks. Even though the core text is retained in print, the print component is shorter than a traditional text. The boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component.

www.prenhall.com/myactivebook

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