Strategic Analysis and Action - Softcover

9780130661647: Strategic Analysis and Action
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Designed to complement case analysis in university and professional strategic management courses.

This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively wth strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

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  • PublisherPrentice Hall Canada
  • Publication date2001
  • ISBN 10 0130661643
  • ISBN 13 9780130661647
  • BindingPaperback
  • Edition number5
  • Number of pages232
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Killing, J. Peter, Fry, Joseph N., Crossan, Mary M.
Published by Prentice Hall PTR (2001)
ISBN 10: 0130661643 ISBN 13: 9780130661647
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ISBN 10: 0130661643 ISBN 13: 9780130661647
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