Marketing Plan: A Handbook - Softcover
BRAND NEW! Ideal for value-packs ($15). This hands-on paperback (8 Chs) enables students to develop a realistic, customized marketing plan applying marketing concepts learned in the classroom. This book is intended as a companion to Marketing and Marketing Management texts.
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Review:
Synopsis:
"The budgeting and measuring presentations are particularly helpful. The topical examples are excellent." ― Professor Michael J. Swenson, Marriott School, Brigham Young University
"Doesn't read like a text, but more like a how-to guide for entrepreneurs." ― Professor Scott Roberts, Northern Arizona University
"The writing style is fresh, clean, and uses excellent examples. Examples are well integrated. Quotes are well selected." ― Professor Gary Schornack, University of Colorado at Denver
"Because I center my teaching around the Marketing Management text by Professor Philip Kotler, I see how I can effectively mesh this book into my current course." ― Professor Henry O. Pruden, Golden Gate University
For marketing planning, marketing management and marketing strategy courses. This practical, hands-on supplement enables students to develop a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software packaged with the text is a powerful tool that offers students the opportunity to create and critique marketing plans for all kinds of organizations. *User-friendly Marketing Plan Pro software packaged with the text. -Allows students to quickly and easily create customized marketing plans and critique sample plans. *Topic-by-topic integration of online and off-line resources. - Helps students locate data as they move through the process of researching and creating a customized marketing plan. *A detailed and realistic sample marketing plan, complete with annotations.- Shows students the content and format of a typical marketing plan. *Checklists summarizing and reinforcing key stages in the process of developing a marketing plan. - Prompts students to consider important issues and steps. *Specific, in-depth examples. - Shows how businesses and e-businesses actually apply key marketing concepts.Realism also comes from the Marketing Pathfinders Quote that starts each chapter, from leading marketing experts such as Dr. Philip Kotler.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2002
- ISBN 10 0130613177
- ISBN 13 9780130613172
- BindingPaperback
- Edition number1
- Number of pages254
- Rating
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Marketing Plan Handbook for Business and E-Business
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Prentice Hall
(2002)
ISBN 10: 0130613177
ISBN 13: 9780130613172
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The Marketing Plan: A Handbook
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Prentice Hall
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ISBN 10: 0130613177
ISBN 13: 9780130613172
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Marketing Plan Handbook for Business and E-Business
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ISBN 13: 9780130613172
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Book Description Paperback. Condition: Very Good. The Marketing Plan: A Handbook This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130613172
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Marketing Plan: A Handbook
Published by
Prentice Hall
(2002)
ISBN 10: 0130613177
ISBN 13: 9780130613172
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Softcover
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-208-512
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Marketing Plan: A Handbook
Published by
Prentice Hall
(2002)
ISBN 10: 0130613177
ISBN 13: 9780130613172
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Softcover
Quantity: 1
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Book Description Softcover. Condition: Bon. Traces de pliures sur la couverture. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-073
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Marketing Plan: A Handbook
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Book Description paperback. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0006947893
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The Marketing Plan: A Handbook
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780130613172
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Marketing Plan Handbook for Business and E-Business
Published by
Prentice Hall
(2002)
ISBN 10: 0130613177
ISBN 13: 9780130613172
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Softcover
First Edition
Quantity: 1
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Book Description Condition: Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP36062181
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