Framework for Marketing Management - Softcover

KOTLER

3.33

350 ratings by Goodreads

9780130318954: Framework for Marketing Management

Softcover

ISBN 10: 0130318957 ISBN 13: 9780130318954

Publisher: Prentice Hall, 2001

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For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.

A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.

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