Agribusiness Marketing: The Management Perspective

0 avg rating
( 0 ratings by GoodReads )
9780130194800: Agribusiness Marketing: The Management Perspective

A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


Beierlein, James G.; Woolverton, Michael W.
Published by Prentice Hall College Div
ISBN 10: 0130194808 ISBN 13: 9780130194800
New Hardcover Quantity Available: 1
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)

Book Description Prentice Hall College Div. Hardcover. Book Condition: New. 0130194808 New Condition. Bookseller Inventory # NEW4.0042691

More Information About This Seller | Ask Bookseller a Question

Buy New
Convert Currency

Add to Basket

Shipping: 4.08
Within U.S.A.
Destination, Rates & Speeds