Introduction to Business Analytics Using Simulation - Softcover

Pinder, Jonathan P.

Softcover

ISBN 10: 0128104848 ISBN 13: 9780128104842

Publisher: Academic Press, 2016

Synopsis

Introduction to Business Analytics Using Simulation employs an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on the uncertainty and variability of business, this comprehensive book provides a better foundation for business analytics than standard introductory business analytics books. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.

About this title

Review:

This comprehensive overview presents decision analysis and simulation strategies, providing students with a definitive understanding of probability and statistics

From the Back Cover:

Introduction to Business Analytics using Simulation employs an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers do not know what will happen in the future but must make decisions, it treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on the uncertainty and variability of business, Introduction to Business Analytics Using Simulation provides a better foundation for business analytics than standard introductory business analytics books. Students gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.

About this edition

• Publisher: Academic Press
• Publication date: 2016
• ISBN 10: 0128104848
• ISBN 13: 9780128104842
• Binding: Paperback
• Number of pages: 448