Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization - Softcover

Loshin, David

Softcover

ISBN 10: 0124105432 ISBN 13: 9780124105430

Publisher: Morgan Kaufmann, 2013

Synopsis

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

About this title

Review:

Transition to focus on customer centricity through innovative business processes.

About the Author:

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including "Master Data Management" (2008) and "Business Intelligence - The Savvy Manager's Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

About this edition

• Publisher: Morgan Kaufmann
• Publication date: 2013
• ISBN 10: 0124105432
• ISBN 13: 9780124105430
• Binding: Paperback
• Number of pages: 104