Must-Have: The Hidden Instincts Behind Everything We Buy - Softcover
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
"synopsis" may belong to another edition of this title.
Review:
"Frankly gripping" (The Times)
"Ingenious, and brilliantly argued" (Literary Review)
"One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely" (Evening Standard)
"Intelligent, engaging, exasperating and funny" (New Scientist)
"Superb... Stimulating and full of wit" (Prospect)
Book Description:
"Ingenious, and brilliantly argued" (Literary Review)
"One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely" (Evening Standard)
"Intelligent, engaging, exasperating and funny" (New Scientist)
"Superb... Stimulating and full of wit" (Prospect)
Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.
"About this title" may belong to another edition of this title.
- PublisherVintage
- Publication date2010
- ISBN 10 0099437929
- ISBN 13 9780099437925
- BindingPaperback
- Number of pages384
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. And what can the story of Aladdin teach us about today s world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising,. Seller Inventory # 128657405
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