Boo Hoo: A Dot Com Story - Softcover

Malmsten, Ernst; Portanger, Erik; Drazin, Charles

Softcover

ISBN 10: 0099418371 ISBN 13: 9780099418375

Publisher: Random House Business, 2002

Synopsis

boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.

About this title

Review:

"Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster." (The Sunday Times)

"Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m." (The Guardian)

"[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press." (BBC.co.uk)

"The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless." (The Spectator)

"Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt." (The Independent)

From the Publisher:

An internet Barbarians at the Gate: the boo.com story captures the feverish excitement of the dot.com boom in the late 90s.

About this edition

• Publisher: Random House Business
• Publication date: 2002
• ISBN 10: 0099418371
• ISBN 13: 9780099418375
• Binding: Paperback
• Number of pages: 416