Managerial Economics (IRWIN ECONOMICS) - Hardcover

Thomas, Christopher R.; Maurice, S. Charles

Hardcover

ISBN 10: 0078021901 ISBN 13: 9780078021909

Publisher: McGraw Hill, 2015

Synopsis

The goal of Thomas and Maurice's "Managerial Economics" is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. "Managerial Economics" is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 12th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

About this title

About the Author:

Currently associate professor of economics at University of South Florida. He worked for two years as an energy economist at Oak Ridge National Laboratory before joining the faculty at USF in 1982. He now teaches managerial economics at the undergraduate level and in two executive training programs, a traditional Executive MBA program and an Executive MBA program for physicians that draws doctors nationwide. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues in Quarterly Journal of Economics, Journal of Law and Economics, Southern Economic Journal, Journal of Economics and Business, Quarterly Review of Economics and Business, and Journal of Economic Education. He serves as a policy associate at the Center for Economic Policy Analysis at University of South Florida. Professor Thomas lives with his wife and daughter in Tampa, Florida, where he enjoys playing tennis.

About this edition

• Publisher: McGraw Hill
• Publication date: 2015
• ISBN 10: 0078021901
• ISBN 13: 9780078021909
• Binding: Hardcover
• Number of pages: 736