Essentials of Marketing 4/e - Softcover
Synopsis
The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.
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- PublisherMcGraw-Hill Education
- Publication date2001
- ISBN 10 0077098609
- ISBN 13 9780077098605
- BindingPaperback
- Edition number4
- Number of pages570
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ISBN 10: 0077098609
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Essentials of Marketing 4/e
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ISBN 10: 0077098609
ISBN 13: 9780077098605
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Essentials of Marketing 4/e
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ISBN 13: 9780077098605
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Essentials of Marketing 4/e
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ISBN 10: 0077098609
ISBN 13: 9780077098605
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