E-Marketing Strategy - Softcover
A concise, practical and contemporary introduction to the core concepts of E-Marketing Strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. Pedagogically-enhanced throughout with illustrative examples, case studies and assessment material.
"synopsis" may belong to another edition of this title.
From the Publisher:
Current European/UK cases and examples make this text unique in the market
Text contains open chapter learning objectives, key terms and definitions, URLs, cases, further reading/references and chapter summaries
Assessment material to test student's understanding, including end of chapter exercises
Extensive web resources on OLC featuring "Strategy Simulation" exercise for students, lecture guides/notes and PowerPoint slides for lecturers
Cases on the web will be regularly updated to reflect the rapid development of e-business
About the Author:
Text contains open chapter learning objectives, key terms and definitions, URLs, cases, further reading/references and chapter summaries
Assessment material to test student's understanding, including end of chapter exercises
Extensive web resources on OLC featuring "Strategy Simulation" exercise for students, lecture guides/notes and PowerPoint slides for lecturers
Cases on the web will be regularly updated to reflect the rapid development of e-business
Ian Chaston is a Reader in Management at Plymouth Business School and Professor in Entrepreneurship at UIT, New Zealand.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2000
- ISBN 10 007709753X
- ISBN 13 9780077097530
- BindingPaperback
- Number of pages328
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E-Marketing Strategy
Published by
McGraw-Hill Education - Europe, United Kingdom, London
(2000)
ISBN 10: 007709753X
ISBN 13: 9780077097530
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Paperback
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Book Description Paperback. Condition: Very Good. A concise, practical and contemporary introduction to the core concepts of E-Marketing Strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. Pedagogically-enhanced throughout with illustrative examples, case studies and assessment material. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005425445
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E-Marketing Strategy
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Book Description Paperback. Condition: Very Good. E-Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077097530
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E-Marketing Strategy
Published by
McGraw-Hill Education
(2000)
ISBN 10: 007709753X
ISBN 13: 9780077097530
Used
Softcover
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41468556-75
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E-Marketing Strategy
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 007709753X
ISBN 13: 9780077097530
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Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077097530. Seller Inventory # 8953473
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E-Marketing Strategy
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 007709753X
ISBN 13: 9780077097530
Used
Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780077097530. Seller Inventory # 8953472
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E-Marketing Strategy
Published by
Mcgraw-Hill Education / Europe, Middle East & Africa
(2001)
ISBN 10: 007709753X
ISBN 13: 9780077097530
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780077097530. Seller Inventory # 9230457
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E-Marketing Strategy
Published by
McGraw-Hill
(2001)
ISBN 10: 007709753X
ISBN 13: 9780077097530
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780077097530. Seller Inventory # 8667684
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E-Marketing Strategy
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McGraw-Hill Higher Education 01/09/2000
(2000)
ISBN 10: 007709753X
ISBN 13: 9780077097530
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Paperback
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Book Description Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077097530
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