Essentials of Marketing: Text and Cases - Hardcover
Synopsis
Usable and acceptable condition.
"synopsis" may belong to another edition of this title.
Synopsis
"Essentials of Marketing" is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters. The substantial revision should further enhance the text's reputation with changes such as new material on consumer and organizational behaviour. There is increased coverage of portfolio analysis; the discussion of marketing research has been expanded; and the discussion on buyer behaviour has been updated. Other new features include a new chapter on logistics including coverage of JIT and lean manufacturing systems; and analysis of environmental issues. The case study section comprising real world extended case studies with model answers, has also been revised - two cases have been brought up-to-date and a third is included for the first time. Other pedagogical features include end-of-chapter summaries and questions.
"Essentials of Marketing" is now accompanied by "Marketing Management" (published September 1992) by the same authors. Together these texts aim to provide essential coverage of the complete marketing syllabus from introductory to advanced levels."About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Publishing Co.
- Publication date1993
- ISBN 10 0077077288
- ISBN 13 9780077077280
- BindingHardcover
- Edition number2
- Number of pages512
Top Search Results from the AbeBooks Marketplace
Stock Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Book Co Ltd, 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009043370
Quantity: 1 available
Stock Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Education - Europe, United Kingdom, London, 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. "Essentials of Marketing" is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters. The substantial revision should further enhance the text's reputation with changes such as new material on consumer and organizational behaviour. There is increased coverage of portfolio analysis; the discussion of marketing research has been expanded; and the discussion on buyer behaviour has been updated. Other new features include a new chapter on logistics including coverage of JIT and lean manufacturing systems; and analysis of environmental issues. The case study section comprising real world extended case studies with model answers, has also been revised - two cases have been brought up-to-date and a third is included for the first time. Other pedagogical features include end-of-chapter summaries and questions. "Essentials of Marketing" is now accompanied by "Marketing Management" (published September 1992) by the same authors. Together these texts aim to provide essential coverage of the complete marketing syllabus from introductory to advanced levels. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR002747878
Quantity: 1 available
Stock Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Publishing Co. 01/07/1993, 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780077077280
Quantity: 1 available
Stock Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL1607649
Quantity: 1 available
Stock Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL9893697
Quantity: 1 available
Stock Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Publishing Co. 01/07/1993, 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077077280
Quantity: 1 available
Stock Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-206-194
Quantity: 1 available
Seller Image
Essentials of Marketing: Text and Cases
Published by
McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. 512 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 266007
Quantity: 1 available
Stock Image
Essentials of Marketing : Text and Cases
Published by
The McGraw-Hill Company, 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: Used. pp. 512 2nd Edition. Seller Inventory # 263117282
Quantity: 1 available
Stock Image
Essentials of Marketing : Text and Cases
Published by
The McGraw-Hill Company, 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
Used
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: Used. pp. 512. Seller Inventory # 5779261
Quantity: 1 available