Marketing: The Core - Softcover
This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. It allows lecturers to have a conversation with their students about marketing. It takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork.
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Synopsis:
Kerin is concise and cuts to the heart of key concepts. The text also has an active learning approach and that, when combined with great writing, contemporary examples, theory and cases, is sure to get your students excited. Australian and New Zealand authors.
"About this title" may belong to another edition of this title.
- ISBN 10 0074716182
- ISBN 13 9780074716182
- BindingPaperback
- Rating
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