Principles of Microeconomics (IRWIN ECONOMICS) - Softcover

Frank, Robert H.; Bernanke Professor, Ben; Antonovics, Kate; Heffetz, Ori

Softcover

ISBN 10: 0073517852 ISBN 13: 9780073517858

Publisher: McGraw Hill, 2015

Synopsis

Authors Bob Frank, Ben Bernanke, and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University, present a coherent short list of core principles in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.

Principles of Microeconomics, sixth edition, is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s LearnSmart Advantage Suite, proven to increase student engagement and success in the course.

About this title

About the Author:

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

About this edition

• Publisher: McGraw Hill
• Publication date: 2015
• ISBN 10: 0073517852
• ISBN 13: 9780073517858
• Binding: Paperback
• Edition number: 6
• Number of pages: 464