Student CD-ROM to accompany Business Research Methods - Hardcover
The Student CD contains business reference sources, data files, cases, external sample proposal, sample student project, glossary, other chapter related material, and an exhibits index.
"synopsis" may belong to another edition of this title.
About the Author:
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date2005
- ISBN 10 0072979267
- ISBN 13 9780072979268
- BindingHardcover
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want