Strategic Management - Hardcover
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson's Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
"synopsis" may belong to another edition of this title.
From the Publisher:
Business Week Edition (0072355867): The big book is available as a Business Week Edition, allowing students and professors to get a 16-week subscription to Business Week for an additional $8.25. This option strengthens the tie to the strong foundation of Business Week material found in the text.
Business Week discussion cases close each chapter. These short cases are adapted from Business Week articles that relate to the chapter content. These mini-cases help to apply the material from the chapter into a real-world business situation and pose questions concerning the business strategy.
42 Business Week cases: All new cases from Business Week appear at the end of the book.
Business Week Strategy in Action boxes: Approximately half of the Strategy in Action and Global Strategy in Action boxes now come from current Business Week articles.
20 new traditional cases have been added at the end of the text. These cases provide a mixture of global and domestic markets, and manufacturing, service, and technology activities.
Global Strategy in Action boxes: These boxes help students appreciate how strategic managers worldwide meet global competition, as they learn about various businesses around the world.
Strategy in Action boxes: these provide boxed examples that illustrate contemporary business examples related to chapter topics, in order to enhance student interest and learning.
Hot topics in the 7th edition include: Corporate Social Responsibility; Agency Theory; Resource-based view of the firm; Value Chain Analysis; Executive Compensation; Balanced Scoreboard; Bankruptcy; Strategic Analysis and Choice; Value of simplicity in implementation; Crossfunctional product-team structures; and Strategic Change.
Synopsis:
Business Week discussion cases close each chapter. These short cases are adapted from Business Week articles that relate to the chapter content. These mini-cases help to apply the material from the chapter into a real-world business situation and pose questions concerning the business strategy.
42 Business Week cases: All new cases from Business Week appear at the end of the book.
Business Week Strategy in Action boxes: Approximately half of the Strategy in Action and Global Strategy in Action boxes now come from current Business Week articles.
20 new traditional cases have been added at the end of the text. These cases provide a mixture of global and domestic markets, and manufacturing, service, and technology activities.
Global Strategy in Action boxes: These boxes help students appreciate how strategic managers worldwide meet global competition, as they learn about various businesses around the world.
Strategy in Action boxes: these provide boxed examples that illustrate contemporary business examples related to chapter topics, in order to enhance student interest and learning.
Hot topics in the 7th edition include: Corporate Social Responsibility; Agency Theory; Resource-based view of the firm; Value Chain Analysis; Executive Compensation; Balanced Scoreboard; Bankruptcy; Strategic Analysis and Choice; Value of simplicity in implementation; Crossfunctional product-team structures; and Strategic Change.
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its mark
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Inc.,US
- Publication date2003
- ISBN 10 0072488468
- ISBN 13 9780072488463
- BindingHardcover
- Rating
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