Basic Marketing with Reply Card and Student CD Rom Pack - Not Available Individually - Use5617935 - Hardcover
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
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- PublisherMcGraw Hill Higher Education
- Publication date1998
- ISBN 10 007228840X
- ISBN 13 9780072288407
- BindingHardcover
- Number of pages896
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Basic Marketing
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McGraw-Hill College
(1999)
ISBN 10: 007228840X
ISBN 13: 9780072288407
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Basic Marketing
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ISBN 10: 007228840X
ISBN 13: 9780072288407
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Basic Marketing
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Basic Marketing
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ISBN 13: 9780072288407
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Book Description Hardcover. Condition: Good. HARD COVER BOOK (AB090723 ISBN #) The Jacket cover is not including the. the first page has no previous owner's name. The author's or the previews owner's has not signed this book. The text block pages have no brown stain. This text block as no marker's mark, the back and front cover corner are damaging . This has some pages with notes, underline, or highlight yellow. This book has no pages and water damaging. This book has no pages with answered the text questions. The head, tail, and the text block are in good condition. The CD-ROM is including. Seller Inventory # ABE-1694094466169
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Basic Marketing
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Blacklick, Ohio, U.S.A.: McGraw-
(1999)
ISBN 10: 007228840X
ISBN 13: 9780072288407
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Hardcover
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Book Description Hardcover. Condition: Very Good. Hardcover in very good condition with original CD! All inside pages are in great condition. Minor shelf wear to the cover. Seller Inventory # mon0000016298
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