The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works (MARKETING/SALES/ADV & PROMO) - Softcover

Voltz, Stephen

Softcover

ISBN 10: 0071803386 ISBN 13: 9780071803380

Publisher: McGraw-Hill Education, 2012

Synopsis

Creating the next YouTube blockbuster is easier than you think!

Includes more than 100 QR Codes linking to successfulviral videos!

"These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com

One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling.

Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in TheViral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:

Be True . . . Don't fake it. Make it real.
Don't Waste My Time . . . Get down to business right away.
Be Unforgettable . . . Show us something we've never seen before.
It's All About Humanity . . . An emotional connection is the key to sharing.

About this title

Review:

"This was an absolutely magically interactive prescription for everyone looking for a new outlet in the social media phenomena we are submersed within. Each page generally is equipped with not one but upwards of three QR codes per page, opening up a plethora of fun and engaging videos to further entice and inform the reader on the specific topic being covered. This utterly redefines the book industry and opens up even more avenues for the people not willing to fully convert to e-format (guilty)." San Francisco Book Review 20130305

About the Author:

Stephen Voltz and Fritz Grobe are the creators of the viral video studio EepyBird. The recipients of four Webby Awards and two Emmy nominations, they have been featured in the New York Times and the Wall Street Journal and on the cover of Advertising Age.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2012
• ISBN 10: 0071803386
• ISBN 13: 9780071803380
• Binding: Paperback
• Number of pages: 240