Stand Out Social Marketing (BUSINESS BOOKS) - Softcover

Lewis, Mike

Softcover

ISBN 10: 0071794964 ISBN 13: 9780071794961

Publisher: McGraw-Hill Education, 2012

Synopsis

Explains how today's best-known brands draw attention that pays in the crowded space of social media - and how you can do the same for your brand. This title outlines the tools and tactics to develop more meaningful and effective social media strategies.

About this title

About the Author:

Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2012
• ISBN 10: 0071794964
• ISBN 13: 9780071794961
• Binding: Paperback
• Number of pages: 320