Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition - Hardcover

Hamm, Steve

Hardcover

ISBN 10: 0071474781 ISBN 13: 9780071474788

Publisher: McGraw Hill, 2006

Synopsis

Of all the tech tigers in India, Wipro is one of a handfulthat stands out from the pack. In the past five years,it has become one of the most accomplished techservices providers in the world, delivering businessvalue through a combination of process excellence,quality frameworks, and service delivery innovation.Totally dedicated to customer satisfaction, Wipro isknown to go above and beyond to make customershappy. It’s a move that’s paid off handsomely, witha 24 percent operating profit in its tech servicesdivision―more than twice the industry average.

Bangalore Tiger is the story of Wipro’s transformationand its impact on the tech services industry andthe rules of global competition. BusinessWeek seniorwriter Steve Hamm takes you inside the halls of thistransnational phenomenon to reveal the true secretsof Wipro’s superior business: its people, principles,and core competencies.

From Wipro’s triumphs to its missteps, Hammmines a treasure of business lessons, explaining howand, more important, why it is necessary to:

• Expand quickly without stumbling
• Follow the new rules for outsourcers
• Innovate every day―or else
• Be obsessive about customers
• Motivate employees the Wipro way
• Plan three years ahead to preparefor rapid growth

Hamm also gives you a rare glimpse into the mind ofWipro’s charismatic chairman and thought leader, AzimPremji. Guiding Wipro’s growth every step of the way,Premji was one of the first business leaders in India todecree that his company would not pay bribes. You’llsee how his adoption of world-class business processeshelped Wipro thrive―and how Wipro is helping to fulfillhis dream of a better educated, more prosperous India.Removing the shroud of secrecy around Indianmanagement principles, Hamm provides a real-worldblueprint for operating a successful transnationalorganization, as viewed through the eye of theBangalore Tiger.

About this title

Synopsis:

Here, a "BusinessWeek" journalist reveals the management principles that propelled Indian phenomenon. Wipro from a tiny start-up to a $2 billion market leader. In just five years, Indian tech firm Wipro has gone from millions to billions, rewriting the rules of global competition and becoming one of the world's leading IT service companies. What management principles did they employ to do it? In "Bangalore Tiger", "BusinessWeek" journalist Steve Hamm takes readers inside the halls and boardrooms of Wipro, detailing exactly what practices and core values catapulted this small company into a worldwide market leader.Hamm reveals Wipro's extraordinary business model, how it revolves around low costs, high quality, motivated employees, superior management, and streamlined processes. An essential read for managers, consultants, and executives at any company, "Bangalore Tiger" is a blueprint for quality improvement, increased efficiency, and tangible bottom-line results. It removes the shroud of secrecy around Indian management principles and shows how companies around the world can achieve market leadership by applying them.

About the Author:

STEVE HAMM is a senior writer and the software editor at BusinessWeek. He contributed to BusinessWeeks special August 2005 double issue on the emergence of India and China as global economic powers, which was awarded the Fund for American Studies/Institute on Political Journalism Award for Excellence in Economic Writing. A business journalist since 1985, Hamm has chronicled the tech industry since 1989 and has tracked the progress of Indias tech services industry since 2001.

About this edition

• Publisher: McGraw Hill
• Publication date: 2006
• ISBN 10: 0071474781
• ISBN 13: 9780071474788
• Binding: Hardcover
• Number of pages: 288