Voice of the Customer: Capture and Analysis (MECHANICAL ENGINEERING) - Hardcover

Yang, Kai

Hardcover

ISBN 10: 0071465448 ISBN 13: 9780071465441

Publisher: McGraw Hill, 2007

Synopsis

Title: Voice of the Customer <>Binding: Hardcover <>Author: Yang, Kai <>Publisher: MCGRAW-HILL Professional

About this title

Synopsis:

Identify key customer needs with Six Sigma Capturing and analyzing. Voice of Customer (VOC) data is one of the hardest tasks faced by many product design teams. Yang gives them the ability to create and deploy surveys, immediately analyze the results, and coordinate and drive responsive actions. Most design for six sigma product development teams fall short on truly understanding their customers' wants and needs until it is too late. Market research studies and reports are not enough, they need more. In this book, Yang demonstrates how Design for Six Sigma's statistical methods can be deployed to: identify key customer needs and assess the cost of poor quality, design robust product to meet those needs, optimize product life cycles, and accurately validate their findings. This resource details how Six Sigma statistical methods can be used to identify key customer needs, design products that meet those needs, optimize the production cycle, and accurately validate findings.

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw Hill
• Publication date: 2007
• ISBN 10: 0071465448
• ISBN 13: 9780071465441
• Binding: Hardcover
• Number of pages: 416