Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill.
It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.
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Learn how to generate innovative ideas with "break the board" thinking
Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm's strategies and products and drive its growth.
Secrets from the Innovation Room details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features:
You've spent your entire life struggling against the notion that only other people are creative and the time has come to break away. Let Secrets from the Innovation Room show you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing profitable, hero-making ideas--whenever, wherever, and "whyever" you need them.
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