Bands Brands and Billions: My Top Ten Rules for Success in Any Business - Hardcover

Pearlman, Lou

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9780071385657: Bands Brands and Billions: My Top Ten Rules for Success in Any Business

Hardcover

ISBN 10: 0071385657 ISBN 13: 9780071385657

Publisher: McGraw-Hill Education, 2002

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Lou Pearlman, the genius behind 'NSYNC, The Backstreet Boys, and O-Town, has brought his personal story and his business rules together in an informative, entertaining book that will appeal to business readers and pop culture mavens alike. Pearlman's story begins in Queens. The child of working-class parents with a fascination for the Goodyear blimp, Pearlman went on to become a millionaire in the aviation industry by age 21. Today, his Trans Continental Companies, based in Orlando, has 14 affiliate divisions and more than 300 employees. Its holdings include a charter airline with a fleet of more than 50 plans, jets, and other aircraft, restaurants, an aviation leasing finance company, a web site marketing company, a music publishing company, an entertainment management company, a security company, a record company, a recording studio, and a travel services company. He is, of course, best known for creating the boy band phenomenon. 'N SYNC alone has sold over 60 million albums, and the press has called Pearlman a "modern day Louis B. Mayer." His net worth now exceeds 1 billion dollars. Pearlman represents an exciting new figure in business leadership, one with his finger on the pulse of popular culture and an entrepreneurial talent that can only be described as awe-inspiring. The business principles he sets forth in this book - from building teams to taking risks, from savvy marketing moves to chasing the money - are brought to life with illustrations from his own experience. His lessons are both instructive (e.g., good and bad options for raising money to finance new ventures) and inspiring (keep building on your dream and never give up). His anecdotes are object lessons in thinking outside the box. Just a few: Rule no.1: You Gotta Love It: How Pearlman made the about-face from blimps to boy bands - and became successful in the face of massive obstacles and opposition. Rule no.2: Tune Into Opportunity: How Pearlman turned his college thesis into a half-billion dollar industry Rule no.6: Make It Fly: How Pearlman raffled off mink coats to save a flagging airline Rule no.8 : Mad Dog Marketing: How Pearlman deployed a blimp on the desk of a Macdonald's exec to win a contract Pearlman offers business advice in a practical, instructive, and highly entertaining way - and in a form designed to appeal to today's generation of business entrepreneurs.

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From the Back Cover:

"Suppose I came to you when you were an aspiring singer trying to make ends meet and I told you that I was willing to invest $3 million to help make you a star? How would you feel if I offered you this deal: If it all works out, you'll make $10-$20 million and I'll make $20-$50 million. Does that sound like a good deal to you?"��Lou Pearlman in Bands, Brands, and Billions

Lou Pearlman just might be the most misunderstood entrepreneur in the world. To the people who know him best, he is a genial, generous, and gregarious business genius whose primary fault is that "he's too nice." This unpretentious son of a Flushing, N.Y., dry cleaning man is also one of the great bootstrap success stories in American business history. Yet, that is not always the public's perception, in part because Pearlman has played the role of a hard-nosed entertainment mogul to add drama to his widely acclaimed network television series Making the Band, and in part because of lawsuits that have unfairly portrayed him as "the Svengali" of the hugely successful pop groups Backstreet Boys and -NSYNC.

Though he grew up in a one-bedroom apartment in Queens, Lou Pearlman became an aviation millionaire in his twenties after building Trans Continental Airlines and its fleet of helicopters, planes, jets, and blimps. He then turned to his other love��pop music��and single-handedly revived the dormant teen music scene by bankrolling the early careers of the Backstreet Boys, -NSYNC, LFO, O-Town, and, most recently, Natural. Today, his Trans Continental Companies encompasses a multimillion dollar, global empire.

In Bands, Brands, and Billions, this marketing mastermind shares the secrets, techniques, and strategies that have made him revered for his golden touch. More than an engrossing biography, this how-to book for aspiring billionaires features invaluable lessons in entrepreneurship, recipes for risk taking, and practical advice on solving business problems with ingenuity, creativity, and hustle.

You'll discover how he turned a college term paper into a half-billion-dollar industry, how he used mink coats to save a flagging charter airline, and how he won his first airship advertising contract by deploying a blimp on the desk of a McDonald's executive.

Pearlman explains both the inspiration and the calculation behind his transition from blimps to boy bands. He leads you step-by-step through his processes for generating a new business idea, identifying target markets, researching and understanding the competition, and minimizing risk. And, he provides seven practical business principles that will ensure success for entrepreneurs and business leaders in any industry.

Dream it and do it . . . Dig for the dollars . . . Dare to think big . . . Bands, Brands, and Billions provides guidance and encouragement for anyone who dreams of creating and building a successful business career. It's your one-stop resource for entertaining reading; a behind-the-scenes look at some of today's biggest pop idols; and expert advice on overcoming the many challenges faced by every entrepreneur.

Lessons in success from the ultimate entrepreneur

Lou Pearlman hasn't created one successful business��he's created dozens! The marketing genius behind The Backstreet Boys and -NSYNC heads a multibillion-dollar aviation and entertainment empire. Now he helps you make your own entrepreneurial dreams come true.

As Pearlman tells the fascinating story of his rise from "prop-wash gopher" for the Goodyear blimp to the music-marketing mogul who guided the early careers of the wildly popular boy bands Backstreet Boys and -NSYNC, he reveals the principles and methods that have made him hugely successful. He also explains how these simple but powerful lessons hold the keys to your success as an entrepreneur in any industry. He shows you how to:

-Tune into opportunity
-Make it fly with creativity
-Train a trusty team
-Manage risk
-Create a pop brand
-Make everybody a winner

Packed with revealing behind-the-scenes stories about the creation of the most successful boy bands in the world, Bands, Brands, and Billions is must reading for ambitious entrepreneurs and pop fans alike��and a whole lot of fun too!

About the Author:

Born in Queens and the son of working class-parents, Pearlman got his start in the aviation industry and made his first million by age 20. Today, he heads Trans Continental Companies, an aviation and entertainment conglomerate. Pearlman is best-known as the creator of the wildly popular boy bands The Backstreet Boys and 'N SYNC. Hometown: Orlando, FLA Writer Wes Smith is a veteran journalist, author, and collaborator on more than 20 best-selling books including Living the Seven Habits with Stephen Covey and Between Each Line of Pain and Glory with Gladys Knight.

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