MARKETING MANAGEMENT - Softcover

Peter, J. Paul; Donnelly, Jr, James H

Softcover

ISBN 10: 0071280766 ISBN 13: 9780071280761

Publisher: McGraw-Hill Higher Education, 2008

Synopsis

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About this title

About the Author:

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.

About this edition

• Publisher: McGraw-Hill Higher Education
• Publication date: 2008
• ISBN 10: 0071280766
• ISBN 13: 9780071280761
• Binding: Paperback