Global Marketing: Foreign Entry, Local Marketing and Global Management - Softcover
Focusing on global, international and export marketing, this text reflects the job of the typical global marketing manager. It centres on the idea of the multinational firms (both large and small businesses) and aims to present the theory in a way which will help marketing managers understand what drives a company's expansion abroad and how and when to adapt the various marketing functions involved. The text integrates the environments (politics, finance, legal and economic regions) and covers culture. International in approach, it features cases from around the world and examples from the 1990s.
"synopsis" may belong to another edition of this title.
About the Author:
Georgetown University,Washington DC. He is an expert in the areas of international marketing strategy and consumer decision making,especially as applied to Japanese and European companies. He has conducted many executive development seminars in many countries including Japan, Germany, Sweden, Hong Kong, Thailand and India.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1996
- ISBN 10 0071144021
- ISBN 13 9780071144025
- BindingPaperback
- Number of pages720
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Global Marketing: Foreign Entry, Local Marketing and Global Management
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Book Description Paperback. Condition: Very Good. Global Marketing: Foreign Entry, Local Marketing and Global Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071144025
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Global Marketing: Foreign Entry, Local Marketing and Global Management
Published by
McGraw-Hill Companies
(1996)
ISBN 10: 0071144021
ISBN 13: 9780071144025
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Softcover
Quantity: 1
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00071144021-V
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Global Marketing: Foreign Entry, Local Marketing and Global Management
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071144025
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Global Marketing: Foreign Entry, Local Marketing and Global Management
Published by
Mcgraw-Hill Education (Ise Editions)
(1997)
ISBN 10: 0071144021
ISBN 13: 9780071144025
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Hardcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780071144025. Seller Inventory # 8445345
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