Retail Management (McGraw-Hill Series in Marketing) - Softcover

Hasty, Ronald W.; Reardon, James

Softcover

ISBN 10: 0071143157 ISBN 13: 9780071143158

Publisher: McGraw-Hill Education (ISE Editions), 1996

Synopsis

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

About this title

From the Publisher:

+ Integrated coverage of the impact of globalization on retailing plus comprehensive global coverage is provided chapter 16 which also considers such additional factors forcing change as retailing as entertainment, retail theater, and other evolving customized retail formats.

+ This book offers integrated coverage of the impact of information technology such as Electronic Data Exchange, Quick Response, and Internet retailing, plus a unique dedicated technology chapter, chapter 15 on The Virtual Store and Retail Database Marketing.

+ A unique chapter 2 on Creating the Competitive Advantage provides a comprehensive strategic and operational framework for the rest of the text.

+ This book offers up-to-date coverage of new concepts such as partnering, strategic alliances, just-in-time delivery, supply chain management, Total Quality Management, and continuous quality improvement.

+ The text provides an understandable framework for considering the ethical dilemmas faced by retailers (chapter 3) and each chapter has at least one Retailing Ethical Dilemma feature.

+ An outstanding photo essay program features one hundred "Teachable Moments" within the text reinforcing key concepts with a 50-75 word caption for a current photograph. In addition to the 100 color photographs, 120 figures visually illustrate the text material and more than 100 tables and boxed features help explain concepts to students.

+ The bookÆs design and layout effectively use full color and extensive graphics to reflect the exciting and dynamic nature of retailing.

+ Each chapter has a "wrap case." An opening vignette previews the chapterÆs concepts by looking at the current actual practice of a major retailer and includes questions to lead the student into the chapter. The same vignette continues at the end of the chapter, raising issues that the retailer will face in the future, and invites class discussion of those issues.

+ Each chapter also has two short cases, several of which are longer problem/activity cases.

+ A semester-long project, "Starting a Retail Store," in the InstructorÆs Manual is keyed to the text and includes spreadsheet projects which can be worked with a hand calculator or personal computer.

+ Reviewers praised the textÆs writing style for being engaging and conversational while maintaining a professional presentation and easy flow of material.

From the Author:

A Complete Guide to Learning Retail Management
CHAPTER OUTLINE
CHAPTER I - AN OVERVIEW OF RETAILING
CHAPTER II - RETAIL STRATEGY: CREATING A COMPETITIVE ADVANTAGE
CHAPTER III - THE ENVIRONMENT OF RETAILING AND DECISION-MAKING ISSUES
CHAPTER IV - UNDERSTANDING AND IDENTIFYING THE CUSTOMER
CHAPTER V - CUSTOMER INFORMATION FROM RESEARCH
CHAPTER VI - STORE LOCATION AND SITE EVALUATION
CHAPTER VII - STORE DESIGN AND LAYOUT
CHAPTER VIII - HUMAN RESOURCE MANAGEMENT AND STORE ORGANIZATION
CHAPTER IX - FINANCIAL ANALYSIS AND MANAGEMENT
CHAPTER X - PLANNING MERCHANDISE NEEDS AND MERCHANDISE BUDGETS
CHAPTER XI - ASSORTMENT PLANNING, BUYING, AND VENDOR RELATIONS
CHAPTER XII - PRICING MERCHANDISE
CHAPTER XIII - RETAIL ADVERTISING
CHAPTER XIV - RETAIL SELLING, SALES PROMOTION, AND PUBLICITY
CHAPTER XV - THE VIRTUAL STORE AND RETAIL DATABASE MARKETING
CHAPTER XVI - GLOBALIZATION AND CHANGING RETAIL FORMATS

------------------------------------------------------------------------------------------------------------------------ About the Authors
Ron Hasty, Ph.D. is DepartmentChair and Professor of Marketing at the University of North Texas. He has prior administrative and teaching experience at the University of Texas at El Paso, Colorado State University and Middle East Techinical University in Ankara, Turkey. He has also taught numerous executive development seminars and workshops including the Retail Store Management Series, Market Analysis and Buyer Behavior, Advertising for the Small Business, New Product Development, and Business Ethics. His other publications include books on marketing and retailing and numerous papers in top research journals, including the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science and the Journal of Personal Selling and Sales Management.

James Reardon, Ph.D. is a faculty member in the Retail and Consumer Science department at the University of Tennessee, Knoxville. He conducts consulting for small businesses on using the internet to market their products and in the area of retail management. He has published several his reseach in several leading research journals, including the Journal of Retailing.

About this edition

• Publisher: McGraw-Hill Education (ISE Editions)
• Publication date: 1996
• ISBN 10: 0071143157
• ISBN 13: 9780071143158
• Binding: Paperback
• Number of pages: 688