CONSUMER BEHAVIOR 4E - Softcover
An analysis of change in retailing, looking at retailing as entertainment, retail theatre, and other evolving customized retail formats, including examples based on a range of retail venues and comprehensive cases. Aimed at undergraduate students on retail management courses.
"synopsis" may belong to another edition of this title.
From the Publisher:
Graphics and visuals help to clarify and reinforce text material.
The book stresses the application of conceptual material to marketing strategies and decision making in the private, public and nonprofit sectors.
About the Author:
The book stresses the application of conceptual material to marketing strategies and decision making in the private, public and nonprofit sectors.
Northeast Louisiana University
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Asia
- Publication date1993
- ISBN 10 0071125116
- ISBN 13 9780071125116
- BindingPaperback
- Edition number4
- Number of pages816
- Rating
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Consumer Behaviour: Concepts and Applications
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ISBN 10: 0071125116
ISBN 13: 9780071125116
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Consumer Behavior: Concepts and Applications
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Book Description Paperback. Condition: Very Good. Consumer Behavior: Concepts and Applications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071125116
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Consumer Behavior: Concepts and Applications
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071125116
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CONSUMER BEHAVIOR 4E
Published by
McGraw-Hill Education / Asia
ISBN 10: 0071125116
ISBN 13: 9780071125116
Used
Quantity: 1
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Seller Inventory # wbs3803547633
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