Marketing Research - Softcover
This fifth edition has been revised and extended. Divided into four parts, it covers: the evolution and development of marketing research; basic technologies such as sampling and data collection; specific systems like panel research, testmarketing and advertising research; and professional applications in consumer, industrial, international and services markets. New to this edition is a development of service industries section, research on marketing marketing research applications, new techniques developed in line with modern technologies and updated learning aids.
"synopsis" may belong to another edition of this title.
From the Publisher:
New integrated coverage of computerized marketing research, including the impact of the Internet and E-mail
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students
About the Author:
New Key Points boxes summarising the text at regular intervals integrated into each chapter
New colour text design clarifies illustrations and figures and highlights the text
6 new mini cases integrated in the text
6 new long cases at the end of the text have been added to illustrate real world examples, featuring organisations such as Tesco and London Underground
Website support with resources for lecturers and students
Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Inc.,US
- Publication date1986
- ISBN 10 0070841551
- ISBN 13 9780070841550
- BindingPaperback
- Edition number3
- Number of pages352
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Marketing Research
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McGraw-Hill Inc.,US
(1986)
ISBN 10: 0070841551
ISBN 13: 9780070841550
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Marketing Research (McGraw-Hill marketing series)
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(1986)
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ISBN 13: 9780070841550
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Marketing Research
Published by
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ISBN 10: 0070841551
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1986. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Different cover. Edition 1986. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-315-170
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Marketing Research (McGraw-Hill marketing series)
Published by
McGraw-Hill Inc.,US 01/04/1986
(1986)
ISBN 10: 0070841551
ISBN 13: 9780070841550
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Softcover
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780070841550
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Marketing Research
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ISBN 13: 9780070841550
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. excessive highlighter Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780070841550. Seller Inventory # 9166439
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