Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors - Hardcover

Robert, Michel

Hardcover

ISBN 10: 0070531331 ISBN 13: 9780070531338

Publisher: McGraw Hill, 1997

Synopsis

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

About this title

From the Back Cover:

Advance your company using the surefire process that's been tested and refined in the "war rooms" of America's most successful corporations. Don't "play the game" the way your competitors do. Instead formulate and deploy a distinctive strategy that changes the rules to your favor. In this updated edition of the best-seller, Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors, noted consultant Michel Robert shows you how to use strategic thinking, today's most important management tool, to put your company on a growth-oriented path to the future.

Find out how to:
overcome the key obstacles to strategic thinking;
craft a future profile for your organization;
articulate a meaningful business concept;
utilize strategic leverage;
make competition practically irrelevant;
benefit from product innovation and market fragmentation;
avoid mistakes when making alliances and acquisitons

Filled with fascinating case studies that reveal the wisdom of Robert's theories, this bold and inspiring guide will help you to outthink, outsmart, and outpace your competitors.

About the Author:

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

About this edition

• Publisher: McGraw Hill
• Publication date: 1997
• ISBN 10: 0070531331
• ISBN 13: 9780070531338
• Binding: Hardcover
• Edition number: 2
• Number of pages: 269